Apple keeps the entry level iMac price at $1,099, despite the new iMac Retina 4K line.
Apple has unveiled the new 21.5-inch iMac with 4k Retina Display today. In addition all 27-inch iMac models now come with 5k Retina displays.
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The iMac still starts at $1,099, which is a disappointment. The 27-inch iMac actually is a better deal, as now for $1,799 consumers get a 5k iMac.
The updated iMacs feature more powerful processors and graphics, two Thunderbolt 2 ports and new storage options that make the high-performance Fusion Drive even more affordable.
"From the first iMac to today, the spirit of iMac has never wavered — deliver the ultimate desktop experience with the latest technologies, gorgeous displays and cutting-edge designs,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “These are the most stunning iMacs we’ve ever made. With our gorgeous new Retina displays, more powerful processors and graphics and all-new Magic accessories, the new iMac continues to redefine the ultimate desktop experience.”
The 21.5-inch iMac is available with the all-new Retina 4K display featuring an amazing 4096 x 2304 resolution and 9.4 million pixels, 4.5 times more than the standard 21.5-inch iMac display. Every 27-inch iMac features a Retina 5K display, the world’s highest resolution all-in-one display with a stunning 14.7 million pixels, 7 times more pixels than an HD display. With a Retina display now on the 21.5-inch iMac and every 27-inch iMac, iMac with Retina display is more affordable than ever.
The entry price for the 21.5-inch iMac without 4k display has room for discounts in Black Friday 2015 deals. This could be one reason why Apple kept the price at the same level. It is possible that retailers have more room to offer steeper discounts than last year on the iMac. Last year the highest discount was of $200.
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The current pricing is pushing consumers to the 27-inch iMac as it offers more value for the money.