British shoppers are hooked on Black Friday since last year for real. This year e-commerce analysts predict that online sales surpass a Billion Pounds for the first time.
The Black Friday phenomenon has infected the UK. Last year British shoppers spent an estimated £810 million on Black Friday online alone. On Black Friday 2015 the online sales volume is predicted to pass the £1 billion milestone ($1.5 billion).
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This would be impressive. American shoppers spent $2.4 billion last year online on Black Friday. British shoppers would spend only $900 million less this year if the predictions by the e-commerce company Salmon turns out to be true.
To put this in perspective. The United States has a population of about 321 million. UK's population is about 64 million. The British shoppers would out spend Americans by a factor of 4 on Black Friday. This is mind-blowing. An American tradition is going to drive UK's online shopping to unseen heights.
The trend in the United States is, though, going into spreading out Black Friday online sales over more than one day. In recent years Thanksgiving Day has transformed into a big online day for Black Friday sales.
According to the research from Salmon, UK online shops had not been prepared for Black Friday last year. In a survey of shoppers, 65% said they either agreed or strongly agreed that retailers were not well prepared to cope with demand on Black Friday. Looks like the British online stores had a lot of homework to do over the past months. If they skipped improving their online infrastructure, they will not get a piece of the £1bn pie.
American online stores have that phase of overloaded servers or crashing mostly behind them. It still happens, even to high profile stores like Walmart. A store downtime can seriously impact revenues. Amazon processed close to 398 product orders per second on Prime Day in July breaking their Black Friday record. A downtime of only one minute, would mean that Amazon loses sales on about 24,000 products.
Black Friday 2015 is starting to shape up in the United States with the first announcements about store opening hours. This is a big topic of discussion every year. Two stores have announced to stay closed on Thanksgiving Day, giving consumers and store associates the day off. A new rumor says that a store chain is going to expand Black Friday 2015 to Wednesday sales events and also open on Thanksgiving Day again.
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I4U News is again, for the 9th year, covering Black Friday. We will feature the Black Friday 2015 ads as they become available and provide shopping guides to the best Black Friday deals again. With the rise of Black Friday in the UK, we will increase our coverage of the British Black Friday as well. Read the latest Black Friday 2015 news.