A new analyst report says that 42% of Chinese consumers intend to buy an iPhone. This is stunning.
Some analysts predict that the iPhone sales are flat this year. Well, these analysts should take a look at the chart below. Fortune's Philip Elmer-DeWitt posted a chart from Morgan Stanley Research that shows that 42% of the surveyed Chinese intend to buy an iPhone.
This is up 2% from December 2014 and 19% up from July 2013. The most stunning aspect of this chart is that Apple's competition is nowhere near Apple. Only 24% intend to buy a Samsung phone, 19% have a Huawei on their mind and 9% still consider a Xiaomi phone. Samsung and Xiaomi lost compared to December of last year. Especially Samsung, which dropped 22%.
Huawei actually gained 10% compared to December of last year.
If this chart has anything to do with actual purchases then Apple will have a blockbuster quarter in China selling iPhones like hot steamed buns.
Morgan Stanley's analyst Katy Huberty has already upped the iPhone sales numbers for the fiscal 2016 from 240 million to 248 million units.
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Apple will announce the fourth fiscal quarter results on Tuesday, October 27, 2015. This is when Apple is likely revealing new iPhone 6S sales figures. End of September, Apple announced that the company sold 13 million new iPhones in the first three days after launch, setting a new iPhone sales record.