The Great Wall of China was used in the marketing campaign by Disney Studios for the upcoming Star Wars film.
China is the second largest box office market in the world. The upcoming film Star Wars Episode-7: The Force Awakens is one of the most anticipated films. Disney Studios is taking full advantage of the fact and promoting the film in even large campaigns.
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One of those campaigns took place on the Great Wall of China. The end result looked like the Galactic Empire from Star Wars had landed on the Middle Kingdom of China.
The latest trailer for Star Wars: Episode 7 rolled out earlier in the week. To further promote the film Disney held an event for the Star Wars fans. The Great Wall of China was decorated out with 500 Storm Trooper figures, according to THR.
The figures were arranged in marching formation on the steps of the Great Wall of China. The steps lead up to one of the Wall's guard towers. At the event Disney also gave out hundreds of free red and blue light sabers, along with other merchandise.
The film Star Wars: The Force Awakens is set to be released worldwide on the 18th of December. The release date for China is not confirmed as of yet. China is the world’s second-biggest but most heavily protected major movie market.
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None of the first six Star Wars films were ever screened in the cinemas of China. So the Disney Studios is making sure the first Star Wars to be screened in China is a big bet. The marketing campaign is sure to bring the Chinese audience up to speed on the adventures of Princess Leia, Luke Skywalker and Lord Vader.