Cyber Monday traffic has brought down target.com homepage and causes issues throughout the site.
We have started to see the "please hold tight." screen about an hour ago. It is apparently rather permanent. Target's online store is struggling right now because of Cyber Monday traffic. Customers still get through, but many see the high traffic notification.
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"Please hold tight. So sorry, but high traffic's causing delays. If you wouldn't mind holding, we'll refresh automatically & get things going ASAP. Thank you for your patience!"
We will monitor the situation. Right now I got through again and to the site can browse the deals. Search does not work. Adding an item to the cart gives me a message saying that there is a line for this item.
Update: Target has issued a statement about the site problems. The traffic they encounter is exceeding that of Black Friday sales on Thanksgiving. The are now metering traffic and work on getting the site fully functional. I can browse the site, but adding items in shopping cart did not work.
“As a part of our Cyber Week promotion, today for the first time Target is offering 15% off virtually everything online. Both traffic and order volumes are exceeding Target’s Thursday Black Friday event, which was our biggest day ever for online sales,” said Target spokesman Eddie Baeb in a statement on WSJ. “To help manage the volume, we have been metering traffic to the site. We have teams working diligently to restore Target.com to full functionality.”
Target also turned to Twitter to keep shoppers motivated to hit refresh:
There’s great response to today’s offer. Volume is 2x our busiest day. Apologies, we appreciate your patience. Cont. to refresh your page.— Target (@Target) November 30, 2015
Any delays or downtime can cost a store during Cyber Monday quickly a lot of sales.
Target offers for the first time a 15% sitewide discount that is great to save on items not on sale yet, or stack on eligible items.
Find the best Target Cyber Monday deals.
Cyber Monday is the biggest online sales day of the year. Cyber Monday sales reached $2.64 billion last year. Cyber Monday 2015 is set to grow as Black Friday 2015 did. The extension of Cyber Monday to a 2-Day event will spur the growth. Cyber Monday is celebrating its 10th anniversary this year. Cyber Monday was first mentioned by Ellen Davis and got made public a Shop.org press-release in Nov. of 2005.
The latest Cyber Monday 2015 deals are released in our Cyber Monday Hub.