The advert was to be screened before the premiere of Star Wars: The Force Awakens in the UK cinemas.
Recently the Digital Cinema Media (DCM) of UK banned an ad. The ad was to be screened before the premiere of the film Star Wars: The Force Awakens. The advert was by the Church of England and featured Lord’s Prayer.
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The advert was banned by DCM citing fear that it could offend some people. DCM claimed the mention of prayer before a Star Wars movie could be taken as offensive by some people.
The advert was 60 seconds long and represented leading chains Odeon, Cineworld and Vue. The advert had previously been passed by the Cinema Advertising Authority of UK. The British Board of Film Classification had also given the green light to the advert.
The Star Wars actress Carrie Fisher has blasted the DCM UK for its decision. According to Fisher, she could not conceive of the short film offending audience. Fisher will reprise her role as Princess Leia Organa or General Organa in the new Star Wars episode.
Fisher told the Daily Mail she cannot think of any idea why the UK cinemas would do such a thing. Fisher further said people who would be offended by the advert should get a life. Then Fisher went on to say it is not offensive to have a ‘power of prayer’ advert.
Fisher also compared the advert to the existence of a copy of Gideons Bible in a hotel room. The 59 year old actress proclaimed its simple advertising and only the advertisers have the right to object.
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The decision by DCM UK was also criticized by the PM and the Equality and Human Rights Commission of UK. DCM has written on their website they do not even want to take the risk of offending or upsetting audiences.