Taking Cues From Snapchat And Twitter, Instagram Releases Best Videos

Posted: Nov 2 2015, 8:43am CST | by , Updated: Nov 2 2015, 10:05pm CST, in News | Technology News


Photo credit: Instagram

Considering the fact that Snapchat released curated videos in its Live Stories feature recently, with Twitter doing the same thing with its Moments feature earlier this month, Instagram has joined the fray with its “Watch Halloween’s Best Videos” feature which was released on Saturday in the US.

While Snapchat and Twitter released their content streaming features for all times, it appears Instagram is curating only the best videos for Halloween. Users of social media in the US would on Saturday notice they are being prompted to watch the Halloween videos at the top of their feed.

These videos were curated by Instagram employees, and the social media network says the videos are “immersive,” meaning they can be watched on your mobile screen without any border, description texts or Like counts that are usual features with all Instagram posts.

The main objective of the latest feature is to enable users locate or watch popular content around a particular theme via videos and other formats.

“This is a new way to experience events and big moments, as they happen, through the eyes of the Instagram community,” a spokesperson said, and that this is “just the start” for these kinds of curations.

It will be noted that Snapchat’s Live Stories curated content are based on concerts and sporting events that took place offline, while that of Twitter’s Moments collects tweets based on certain events into a complete, curated story.

Snapchat, Twitter, Instagram and others understand that people are talking more about what they are doing at the present, and sharing these with friends and contacts in their networks, but organizing these into something anyone can find easily is difficult, hence the efforts of the social media networks to curate these content for users.

This is not only advantageous to users, but it will also open up a new stream of income to the social networks because the features would attract brand sponsorships and similar event-specific ads.

It will be recalled that Instagram reworked its search feature in June this year so as to better list content on topics that users are searching for; but the latest video thing appears to be better curated, more targeting, and in real-time that the June search feature.

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The Author

<a href="/latest_stories/all/all/52" rel="author">Charles I. Omedo</a>
Charles is covering the latest discoveries in science and health as well as new developments in technology. He is the Chief Editor or Intel-News.




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