The change won't cost any money for users to make their accounts shoppable.
Pinterest has been making quite a few changes to their platform in order to stay relevant with the other social media apps and websites. A few months ago, they released the idea of "buyable Pins" that helped pinners actually go out and buy the shoes, watches, tables, and blankets they had been bookmarking on their Boards. Users seemed to be really happy with the improvement, and the website saw quite a bit of improvement in traffic.
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Only a few months later, they have 60 million products available for sale - but that doesn't always include everyone. The mark that a item is for sale is a blue button in the top right corner of the Pin. All you had to do was click and the item would be shipped to your house.
However, some users claimed that it wasn't easy to find everything, especially older pins, and wanted the Pins that they could shop put into one place. Today, the company announced that they would use a Pinterest Shop where those who are dedicated enough can find "trend collections" of the most popular buyable Pins are curated by Pinterest.
“As a catalogue of ideas, our mission isn’t to just show you those ideas, but to help you bring them to life,” Jamie Favazza, a Pinterest spokeswoman, says.
As of now, the top categories for buyable pins include blanket scarves, graphic tees, and leather leggings.
Pinterest is valued at over $11 billion and has been trying to boost user enjoyment, advertising, and revenue. The company doesn't charge for making a Pin buyable, but they do charge to advertise the Pin - something that will increase the risk that the Pin is seen by 30%, according to Wired.
The feature is only available on iPhones, but the Android Pins will roll out on next week.
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In order to see the feature, you'll have to open up the Pinterest app and go under the search option - "Shop Our Picks" should show up there and you can look through the different categories.