Pinterest has been stepping up its game in a plethora of ways, and the newest way will make it much easier to search throughout Pins. Last night, the company announced that from today on (November 9), the company will use a tool that will make a visual search possible with an existing pin. Users will also be able to zoom into pins so that they can search for similar pins - perfect for looking at different parts of outfits.
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"Tomorrow we're rolling out a visual search tool that lets you zoom in on a specific object in a Pin's image and discover visually similar objects, colors, patterns and more. For example, see a lamp in a Pin of a living room that you're interested in? Tap the search tool in the corner of a Pin, drag the zoom tool over the lamp and scroll down for visually similar Pins," says Andrew Zhai, a software engineer in the visual discovery team of Pinterest.
This will certainly help users who spot things on Pinterest that they want to buy, but they don't actually know where to find it in real life. With more than 100 million users on Pinterest from all over the world, they have been trying to build on the services that they provide so that they keep growing that number. The new technology will also help users be a more active part of the community. According to Zhai:
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"By incorporating a new visual search experience into Pinterest, we hope to give Pinners another way to discover ideas and products. The visual search tool starts rolling out tomorrow to Pinners globally on all platforms (iOS, Android and web), and is just the first step. The more people Pin, the better the technology will become."