The Tag Heuer Carrera Connected smartwatch will be unveiled at 11am EST. Live online video stream will be available on Youtube.
It is a big day for Tag Heuer. Jean-Claude Biver, CEO of Tag Heuer will unveil today the first Tag Heuer smartwatch. The event will be streamed online. The Tag Heuer Carrera Connected runs Android Wear on Intel hardware. Will Tag Heuer damage its brand with Android Wear or will the Tag Heuer Carrera Connected become the flagship Android Wear smartwatch. It is going to be most expensive Android Wear Watch, that much is clear.
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On the weekend, Swiss newspapers reported that the price of the Tag Heuer smartwatch is $1,500 and not $1,800. Tag Heuer has made 1,000 units and will start selling them right after the event today in the United States. The Carrera Connected will go on sale three days later in Europe.
Tag Heuer will offer a choice six bright colored wristbands to choose from. The color choices include green, red, orange, white, yellow, orange and blue. We assume that the Carrera Connected comes standard with a black wristband.
The Tag Heuer smartwatch is supposed to look like the Carrera Heuer 01. From released teaser images we can already tell that there are differences. The Tag Heuer logo on the crown is for instance different than the one found on the $5,000 TAG Heuer Carrera Heuer 01. Based on the leaked images there is an resemblance to the Carrera Heuer 01, but the details are different.
Tag Heuer has put the electronics inside a Titanium Grade 2 case. Owners can customize the look of the Tag Heuer Carrera Smartwatch with via apps and wallpapers. Biver said before that the Connected Carrera will look like its mechanical brother. Which means the face design will resemble that of the mechanical Carrera watch.
The Carrera Connected event is broadcasted live online via Youtube. Watch the Tag Heuer Connected Event below.
Besides Jean-Claude Biver, TAG Heuer CEO and President of LVMH Watch Division, David Singleton, VP of Engineering for Android at Google and Brian Krzanich, CEO of Intel will be present at the Connected event.
The official hashtag for the Tag Heuer Connected unveiling is #ConnectedToEternity. That is pretty bold. Let' see if Tag Heuer lives up to that.
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Tag Heuer announced the Google and Intel partnership in March. Tag Heuer's CEO Jean-Claude has stopped the initial bashing of the Apple Watch. His latest comments are praising the success of the Apple Watch and how beneficial that is for Tag Heuer. The argument is that Tag Heuer will find more costumers for the Connected Watch, customers that want something else than what everybody else has.