Star Wars: The Force Awakens make smart and public friendly publicity marketing strategies to appeal to a greater crowd.
For the current generation who have never watched the two set trilogies before, they have to be thinking whether they would be missing out on the knowledge area like some typical Star War fans.
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Director JJ Abrams assure the audience in an interview with Wired that the current installment is a singular movie. It has its own beginning, plot, climax and end. It will definitely be drawing from the base of the Star Wars universe and the idea of the movie respects the prior movies.
Abrams said that for all the cinemagoers who might be second guessing their ticket purchase won’t feel left out in any way. The film-maker revealed that changes to well-known Star Wars iconography, such as C-3PO sporting a new red arm, and the Millennium Falcon now featuring a rectangular radar dish, were designed to convey a sense of the time that had passed since the events of Return of the Jedi. Abrams said that they didn’t want to enter into making a movie where we didn’t really own our story.
Abrams said that making the movie was not about explaining everything away, not about introducing a certain number of toys for a corporation, not about trying to appease anyone. This has only ever been about what gets us excited. This time around the franchise is making a different approach.
A new partnership between Lucasfilm and Code.org has innovated a new horizon. At this year’s Hour of Code, the international education tutorial where children spend time learning about computer programming, characters from the upcoming movie “Star Wars: The Force Awakens” will animate one of the online games.
Star Wars heroines Princess Leia and Rey, a character from the new film, will lead students through the lessons, where they’ll learn to write code to design their own games featuring characters like R2-D2 ad C-3PO. Schools teach the Hour of Code some time during the week of Dec. 7, one week before the theatrical release of the new “Star Wars” movie.
Hadi Partovi, the co-founder of Code.org said that he was played some of the video clips from the tutorial, with the thunderous, unmistakable “Star Wars” theme song booming in the background. Partovi said that it was a fun and cool way to teach programming and they took the opportunity.
There would be more fans outside the theaters. All the children learning from the characters themselves. If they are worrying about not owning a costume all Star War fanatics are planning to wear, JCrew has unveiled a line of t-shirts emblazoned with "Chewie, we're home, (Han Solo's line from the second Force Awakens trailer).
In a statement, JCrew said that their limited-edition collaboration was created with the masterminds at Lucasfilm. They defined it as ‘bleep, bloop, blop, bleep, boop’ (translation: out of this world).
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This comfy cotton shirt that sports the soon-to-be-famous quote, "Chewie we're home" is only at J.Crew. The minimalist t-shirt is available in men's and women's (both $45) and in crewcuts ($36.5). The shirts will be available in-store and online on Jcrew.com.