Existing subscribers are advised to switch to Apple Music.
Apple is shutting down Beats Music, the music streaming service co-founded by Dr. Dre and Jimmy Iovine, according to Dale Bagwell, a customer support manager at Beats Music. The cessation isn't surprising. When Beats was acquired by Apple last year, multiple sources said that the service will be discontinued and replaced by a new music streaming service from the iPhone maker, in an effort to hammer rivals including Spotify, Pandora, Rdio, and YouTube.
“Beats Music ends on November 30. Your subscription will be cancelled, but you can move your picks and preferences over to Apple Music right now,” writes Dale Bagwell. “All the pros that curated music for you are still crafting more amazing experiences. Plus, on Apple Music, you’ll get even better recommendations based on the music you already listen to and love, 24/7 global radio with Beats 1, exciting material from your favorite artist, and more.”
Launched in June, Apple Music features a Brobdingnagian library of songs as well as a curated Internet radio station called Beats 1 and Apple Music Radio, which retained distinct aspects of iTunes Radio. During the same month, Beats Music for iOS received an update, which allowed existing subscribers to move their playlists to the new streaming service. Apple also hinted that Sonos audio systems will support Apple Music later this year.
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The writings on the wall were obvious. A Sonos staff posted an update on its community website today, saying that Beats Music is closing on November 30 and that Apple Music is coming to Sonos devices. “All of your music picks and playlists will be moved from Beats Music to Apple Music, and you’ll be able to browse more than 30 million songs, listen to world-wide radio with Beats 1, and more,” it said. Apple Music also launched on Android this week.
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