People might be tempted to think that Black Friday shopping is the only time when retail stores across the country or even worldwide witness the busiest of foot traffic, but recently researchers have shown that this is incorrect, and other times could equally be busier.
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In fact, researchers point out that technological advances with mobile devices show that most retail purchases will be made via mobile gadgets this holiday season; and this is essentially because consumers are using their phones to make a lot of purchases and to compare offers this period.
To this end, millions of consumers now consult their mobile devices for the best deals before going into shopping, and a recent finding established that 82% of smartphone users will utilize their phones to make purchases even when they are inside a store this year.
Researchers were able to show from a lot of sources that store traffic will be most heavy on Black Friday during the afternoons and early evenings, and never in the morning. This means that retail stores will witness the largest foot traffic on Black Friday between 2 pm and 4 pm, and this peak period cuts across most electronics stores, cellphone stores, superstores, shopping malls, and department stores among others.
Meanwhile, Black Friday is not the day most stores witness the largest traffic. In fact, apart from consumer electronics stores and cellphone retailers who experience peak traffic on Black Friday, most other stores witness higher traffic before and during Christmas period.
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The weekend before Christmas is the busiest day for most retail stores across the world, and a few days to Christmas reveal mounting foot traffic across various stores, including electronics and cellphone stores.