Black Friday Sales Record On Thanksgiving Day Passing $500 Million Mark At 11am ET

Posted: Nov 26 2015, 11:18am CST | by , in News | Black Friday


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Black Friday Sales Record on Thanksgiving Day Passing $500 Million Mark at 11am ET

The first Black Friday 2015 sales statistics are in for Thanksgiving Day.

Black Friday 2015 online sales started around midnight ET on Thanksgiving Day. Adobe is reporting that online retailers have passed the half-billion sales mark at 11am ET.

This is $100 million (24%) more sales than last year during the same time period. Smartphones and tablets drove over 50% of traffic to retail sites so far.

Smartphone share of mobile shopping grew by a staggering 30% YoY (13% in 2014 and 17% this year). The average item sold with 23% discount so far. Adobe expects discounts to grow as more Black Friday deals come online this evening.

Adobe tracks online sales of 65 Million visits to more than 4,500 U.S. retail sites between midnight and 11:00 a.m. ET today.

“Thanksgiving morning sales are off to a strong start, dominated early by mobile shopping, and today is expected to offer the highest overall discounts of the year. Average discounts of 23 percent are two percent less than last year’s 25 percent, but prices are expected to continually drop as more Black Friday sales come online. We still expect the total day’s online sales to come in less than one percent from our original prediction at $1.65 billion.” – Tamara Gaffney, principal research analyst, Adobe Digital Index.

The hottest selling products today include Samsung 4K TVs, Sony PlayStaton 4, Xbox One, and Beats by Dr. Dre.

Black Friday 2015 is here and the big Black Friday 2015 sales events launched online. It is now or never to get the Black Friday 2015 deals online. The best Black Friday 2015 deals will sell out quickly. 

Advertised Black Friday 2015 deals are on sale in all fully launched Black Friday 2015 sales events.

Amazon has started to sell the first announced Black Friday deals including the $49.99 Kindle on Sunday. Shop the best Amazon Black Friday 2015 deals. On Monday the Kohl's Black Friday 2015 sale kicked off with the popular Kohl's Cash. Several other Black Friday 2015 sales have launched early on Monday, at the beginning of the Thanksgiving week.

Find the best deals in our Black Friday 2015 Deal Guides to make your Black Friday 2015 shopping list. Browse all important Black Friday 2015 Ads.

We will bring you extensive rumors, news, ads, deals and reviews of everything Black Friday 2015 has to offer and will guide you to the hottest bargains like we did in the past years.

Read the latest Black Friday 2015 News, find the best Black Friday 2015 deals and browse our Top 50 Holiday Tech Gifts Guide for gift ideas.

If you have a question about Black Friday, drop a comment below or email us, we are here to help. Connect with Black Friday shoppers in our Black Friday Community on Facebook. Black Friday 2015 is on November 27th, 2015. The Black Friday 2015 sale begin midnight Thanksgiving Day online and as early as 6am in stores.  

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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