Black Friday 2015 Online Sale To Reach $2.6 Billion, Thanksigiving Day: $1.73 Billion

Posted: Nov 27 2015, 2:12pm CST | by , Updated: Nov 28 2015, 4:01am CST, in News | Black Friday


This story may contain affiliate links.

Black Friday 2015 Online Sale to Reach $2.6 Billion, Thanksigiving Day: $1.73 Billion
Photo Credit: Getty Images

Black Friday 2015 online sales are not growing as much as Thanksgiving Day online sales according to brand new data from Adobe.

As reported, online sales on Thanksgiving Day reached $500 million by 11am. The overall online sales on Thanksgiving Day reached $1.73 billion according to Adobe.

Update 11/28:

The final numbers are out. Read the final Black Friday 2015 Online Sales Report.

Early data indicates a 15% increase in spending compared to 2014 with $822 million spent online between midnight and 11 am ET on Black Friday. Growth over year for the Black Friday morning was 19%. Adobe expects Black Friday 2015 to reach $2.6 billion in total online sales.

Thanksgiving Day online sales grew more year-over-year.

Adobe Black Friday 2015 Sales Numbers 

Thanksgiving Day is slower than expected catching up to Black Friday in online sales. Most Black Friday sales begin online on Thanksgiving Day, making Black Friday a day two. Amazon countered that day 2 stigma, by releasing the hottest TV deals on Black Friday. Amazon managed to keep shoppers attention over the full two days. 

Smartphones and tablets account for 37% of online sales so far (smartphone share: 22%, tablets: 15%) and $380 million in sales, which is a new record.

The Thanksgiving Day $1.73 Billion in online sales need to attributed to 57% of traffic coming from mobile devices.

According to Adobe the top sellers have been Samsung 4k TVs, iPad Air 2, Xbox, PS4, iPad Mini, Lego Dimensions, Barbie Dream House, Lego Creative Box, Lego Star Wars and BB-8 toys.

Adobe’s Black Friday sales data is based on online sales and retail trends for Black Friday (180 Million visits to 4500+ U.S. retail sites). Adobe measures 80% of all online transactions from the top 100 U.S. retailers, more than any other technology company. $7.50 out of every $10 spent online with the top 500 U.S. retailers is being tracked by Adobe.

Thanksgiving Day is over and the actual Black Friday 2015 takes over. Find all Black Friday 2015 sales events available online. The best Black Friday 2015 deals will sell out quickly. 

Most Black Friday sales have started on Thanksgiving Day online and also many stores had open. Today the stores closed on Thanksgiving open stores for Black Friday 2015 sales events, besides REI. The retailer very publicly announced to keep stores closed on Black Friday as well.

Advertised Black Friday 2015 deals continue to be on sale and new deals are added in Black Friday 2015 sales events.

Amazon continues to release new Black Friday deals and still offers the $49.99 Kindle and $34.99 Fire.  Shop the best Amazon Black Friday 2015 deals.

Find the best deals in our Black Friday 2015 Deal Guides to make your Black Friday 2015 shopping list. Browse all important Black Friday 2015 Ads.

Read the latest Black Friday 2015 News, find the best Black Friday 2015 deals and browse our Top 50 Holiday Tech Gifts Guide for gift ideas.


If you have a question about Black Friday, drop a comment below or email us, we are here to help. Connect with Black Friday shoppers in our Black Friday Community on Facebook.

Buy Now on Amazon

You May Like


The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




Leave a Comment

Share this Story

Follow Us
Follow I4U News on Twitter
Follow I4U News on Facebook

Read the Latest from I4U News