E-commerce technology and services firm, MarketLive, has published the sales reports of several product retailers and come to the conclusion that overall sales across board have been overwhelming and quite competitive during the current Cyber Week.
Don't Miss: See the first leaked Black Friday 2016 Ad
It is true that ShopperTrak, comScore, and the National Retail Federation present reports that indicate that Cyber Monday and the ongoing Cyber Week sales have not been too outstanding, MarketLive is still going ahead to show that online traffic, sales conversions and revenues witnessed double-digit increases across board.
Using its MarketLive’s e-commerce transaction platform to track millions of transactions carried out by customers during Thanksgiving Day, Black Friday, and the following weekend – the e-commerce firm relied only on interpretations of annual analyses of several online retail sales results.
Cyber Week results:
• Total revenue YOY increase (4 days from Thanksgiving through Sunday): + 20%
Thanksgiving and Black Friday results:
• Thanksgiving Day revenue increase: +36%
• Average Order Value (AOV) for Thanksgiving Day rose +27.8% to $202.47
• Black Friday revenue increase: +24%
• Social referral traffic: +58%
• Social conversion rate: +62%
• Social revenue increase: +240%
• Smartphone traffic: +11%
• Smartphone Conversion Rate: +21%
• Smartphone revenue: +56%
According to Ken Burke, CEO and founder of MarketLive, most Cyber Week spenders were lured with early pre-Cyber Monday promotions; and with Cyber Monday stretching into Cyber Week, no consumer is waiting till Black Friday to make deal purchases.
Don't Miss: Nintendo Switch: Everything You Need To Know
“These stellar online sales results are the result of tremendous improvements in all aspects of online shopping, online promotions, mobile-responsive websites and efficient logistics,” Burke said, and added that MarketLive will forge ahead in supplying consumers with weekly sales reports until December 31.