Denelle Dixon-Thayer, chief legal and business officer at Mozilla Corporation has written a blog post informing the general public of the launch of Focus by Firefox, a free and new content blocking application that enables web users to determine the content they access by blocking certain trackers employed social media, analytics, and ads firms.
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This free content blocker is now available for Safari users on the iOS 9, and it blocks web fonts that monetize the engagement of users with the web while also boosting web performance on mobile devices.
Mozilla is aware of the issues faced by web users and how other firms exert undue control while taking advantage of their digital lives to make money for themselves. With Focus by Firefox, Mozilla is determined to address this concern and put users back in control of the internet while restoring the trust and security of the web to them.
Mozilla understands that when users grow to mistrust the web because of negative influences exerted by certain people, it impacts negatively on the whole web ecosystem; and it has identified content blockers as one of the major way to deal with the problem and rebuild the trust that users require.
Mozilla desires that all online tools be used to develop a healthy and open ecosystem that upholds commercial activity, but never to the point of using these tools to lock down the web or attack certain categories of users – hence the three content blocking principles articulated by the internet giant.
These three principles according to Mozilla guides transparency and value in using the web across all industries.
“We made Focus by Firefox because we believe content blockers need to be transparent with publishers and other content providers about how lists are created and maintained, rather than placing certain content in a permanent penalty box,” Dixon-Thayer explained.
“We want this product to encourage a discussion about users and content providers, instead of monetizing users’ mistrust and pulling value out of the Web ecosystem. Focus by Firefox is free to users and we don’t monetize it in other ways,” she added.
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Most content blockers don’t readily articulate the standards they adopt in blocking users or give insights into how blocked content providers could be unblocked. So Mozilla partnered with Disconnect to take a different approach as defined under the General Public License to get the job done for all to be happy.