Nestle spends big on Butterfinger again during Super Bowl 50.
The Butterfinger Super Bowl 50 ad is official. The Nestle brand is coming back after it debuted with a Butterfinger Cups ad during Super Bowl 2014.
Don't Miss: Nintendo Switch: Everything You Need To Know
Nestle hired professional sky diver Carson Schram of NorCal Skydiving to deliver the Butterfinger Super Bowl 50 commercial announcement mid air. The Butterfinger Super Bowl ad will air during the third quarter of the Big Game.
Butterfinger remains Nestlé’s only brand advertise during the Super Bowl. This year, the Butterfinger brand will use its commercial to launch a new brand message "Bolder than Bold."
“Butterfinger delivers a truly bold trifecta – a bold yellow wrapper, a bold brand personality and a bold, gets-stuck-in-your-teeth eating experience. Butterfinger has always strived to live life to the fullest -- full of laughs and not taking itself too seriously. Next year’s Big Game is the perfect platform to let Butterfinger’s funny, bolder than bold attitude shine. Butterfinger will be ready to celebrate boldness -- in bold moves, bold people and bold events. Today’s announcement is just the first step in Butterfinger’s quest to take bold and make it even bolder in a way that is guaranteed to make you laugh,” said Kristen Mandel, Butterfinger brand manager.
The 30-second Butterfinger Super Bowl 2016 ad will be created by Santo and directed by Armando Bo, co-writer of the Academy Award-winning film Birdman.
“I'm a huge sports fan so when I was given the opportunity to direct Butterfinger’s Big Game ad, I was instantly drawn to the project. The combination of such an iconic brand and a commercial for advertising’s biggest stage made this such an exciting spot to direct. Bringing Butterfinger’s Bolder than Bold essence to life was an unbelievably fun experience, and I think everyone will be excited and surprised by what they get to see on game day,” said director Bo.
The Butterfinger Super Bowl 50 ad is set to be one of the weirdest Super Bowl 50 ads.
The Butterfinger candy bar was originally invented by Chicago’s Curtiss Candy Company was believed to have been promoted as early as 1923. Nestly bought Butterfinger in 1990.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is expected to bring on several guest performers.
Don't Miss: Sam's Club Black Friday 2016 Details
CBS is the lucky TV network to broadcast Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.