The Japanese car maker Honda will splurge on a Super Bowl commercial, featuring the all-new 2017 Honda Ridgeline.
Honda announced today a Super Bowl 50 commercial. Following its world debut at January's North American International Auto Show in Detroit, the all-new 2017 Honda Ridgeline will be featured in the Honda Super Bowl 50 Ad.
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Update 02/01: Watch the extended Honda Ridgeline Super Bowl 50 Ad online.
The Honda spot will air during the 3rd quarter of Super Bowl 50.
"The big game is the largest and most coveted stage to show the world that Honda is back in a big way with an all-new Ridgeline truck," said Jeff Conrad, senior vice president and general manager of the Honda Automobile Division. "Super Bowl 50 is the right time and the right venue to communicate Honda's continued leadership in light trucks. The multi-platform approach will enable Ridgeline to come out of the gate strong in 2016."
The all-new 2017 Ridgeline Super Bowl commercial is Honda's return to the Big Game after taking a one year break. In 2014, Honda ran a Super Bowl commercial titled "Hugfest" promoting Honda safety.
The all-new Honda Ridgeline is slated to launch in the first half of 2016 at Honda dealerships nationwide and will join Honda's expanded lineup of innovative light truck models, including the HR-V crossover, the CR-V and Pilot SUVs and the Odyssey minivan. Honda is on track to earn a new all-time record for light truck sales in 2015, with sales up 11.8 percent to nearly 600,000 units through the end of November.
The Ridgeline is being developed by Honda's North American design and engineering teams in Ohio and California, and will be produced at its Lincoln, Alabama, auto and engine plant, alongside the Pilot and Odyssey.
Honda offers a full line automobiles for American car buyers through approximately 1,000 independent U.S. Honda dealers. The Honda lineup includes the Accord, Civic, Fit and CR-Z, along with the HR-V Crossover and Pilot and CR-V sport/utility vehicles and the Odyssey minivan.
In 2014, more than 97 percent of all Honda vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which companies spent about $5 million for a 30 second ad slot and run Super Bowl 50 Ads during the Big Game in 2016.
The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is expected to bring on several guest performers.
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CBS is the TV network to broadcast Super Bowl 50. CBS will offer a rich Super Bowl schedule with special coverage and Late Show Super Bowl specials spawning 7 days. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. Read the latest Super Bowl 50 News.