Employers of anorexic models could be jailed for six months with a fine of €75,000 by French authorities.
France has decided to ban excessively thin models. A bill was recently passed by the French authorities. The bill aimed at banning the use of fashion models that are considered ‘Excessively Thin’.
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In France now models will require a doctor's certificate in order to work in the fashion industry. The note by doctors needs to say the model’s health is ‘compatible with the practice of the profession’.
Head and organisations not in compliance with the bill will face strict action. Employers who still hire thin models will face up to six months in jail, reported BBC.
The law breakers could also face a fine of up to €75,000 equivalent to £54,000 and $81,000. The French authorities have stressed their policy needs to be taken seriously.
An earlier version of the bill has sparked protests from modelling agencies in France. The earlier version recommended there should be a minimum Body Mass Index (BMI) for models.
The final draft was finally approved on Thursday. The final bill will allow doctors to decide if a model is excessively thin or not. Doctors will take into account the weight, age, and body shape of the models.
The bill passed by French MP’s has also demanded altered images in ads should be labelled ‘touched up’. The digitally altered images make a model’s silhouette appear unrealistically narrower or wider.
More than 30,000 to 40,000 people in France are suffering from Anorexia. About 90% of them are women. The bill will take effect by the 1st of January, 2017.
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French designers have a whole year to change their model hiring trends. Other countries which have previously banned underweight models include Italy and Spain.