2015 is rapidly shutting down and mobile phone users and app consumers want to know the top apps of the year and the level of digital penetration for this year. Well, Nielsen’s media and entertainment has curated this information for you and presented them in a way most understandable to all info users.
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For starters, Facebook led all other smartphone apps as the most-used social networking app with 126 million unique monthly users for 2015, having a higher user rate of 8% compared to 2014. Google’s video channel YouTube was the second with over 97 million unique users per month for this year, while Facebook Messenger came third with over 96 million unique users per month for 2015.
The top 10 smartphone apps by average unique monthly users for this year are as follows:
• Facebook comes first with 126,702,000 average unique users per month for 2015
• YouTube comes second with 97,627,000 average unique users per month for 2015
• Facebook Messenger comes third with 96,444,000 average unique users per month for 2015
• Google Search comes fourth with 95,041,000 average unique users per month for 2015
• Google Play comes fifth with 89,708,000 average unique users per month for 2015
• Google Maps comes sixth with 87,782,000 average unique users per month for 2015
• Gmail Email comes seventh with 75,105,000 average unique users per month for 2015
• Instagram comes eighth with 55,413,000 average unique users per month for 2015
• Apple Music comes ninth with 54,550,000 average unique users per month for 2015
• Maps from Apple comes tenth with 46,406,000 average unique users per month for 2015
By the end of September this year, the number of smartphone users across the US grew to 80% - from the 78% that it was when this year started. By third quarter of this year, about 53% of US mobile phone users used Android Smartphones and 43% used iOS smartphones. Only 3% of US mobile device users used Windows devices, and BlackBerry followed by 0.7%.
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Nielsen aggregated this data by asking over 9,000 panelists to install an app which tracked smartphone behavior without causing any interruptions, and the participants were representative of English, Hispanic, African-American, Asian-American, Native American, Alaskan Native and other mixed racial users.