The Levi's brand will get a huge push this Super Bowl as naming rights sponsor of Levi's Stadium, but that is not all the Jeans brand is doing for Super Bowl 50.
In exactly one month is the Super Bowl 50. This weekend the NFL Playoffs will kick off with the wild card round. See the Playoff Schedule for details on teams and broadcast times of the games.
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One of the brands that will get the most exposure in Super Bowl 50 without even having to air a Super Bowl ad is Levi's. The fashion brand is the name sponsor of the stadium the Super Bowl 50 will take place. The Levi's Stadium in Santa Clara, California seats 75,000 and cost $1.2b to build.
Levi's has been founded in San Francisco and is taking the home Super Bowl as an opportunity to present the brand in several ways.
Levi Strauss & Co. will be an official founding legacy partner of the San Francisco Bay Area Super Bowl 50 Host Committee. Levi's will work with the Host Committee to help bring football fans a variety of experiences including live music and interactive events throughout Super Bowl Week.
The Levi's brand will also releasing a limited edition Super Bowl 50 Collection, available for purchase in limited quantities during Super Bowl week, exclusively.
The Super Bowl 50 collection will offer both men's and women's apparel marrying classic Levi's® fabrics and styles with NFL marks such as: Wool Varsity Jacket, Denim Satin Jacket, AFC Denim Satin Jacket, NFC Denim Satin Jacket, Western Shirt, Levi's X New Era Leather Denim Cap and Levi's X New Era Wool Denim Cap all featuring the Super Bowl 50 logo.
The Levi's Super Bowl 50 Collection will be available to fans on January 30th at the Levi's San Francisco flagship store at 815 Market Street and special locations around San Francisco including the Levi's Lot in Super Bowl City, the NFL Shop at Moscone Center, the Levi's Store at Valley Fair and the Levi's Store at Levi's Stadium. The collection will also be available to fans around the nation at www.levi.com.
"As a company born and raised in San Francisco, we're excited to partner with the Super Bowl 50 Host Committee to bring this momentous event to our home turf," said Chip Bergh, President & Chief Executive Officer of Levi Strauss & Co. "We've been dressing fans for game day for 50 years and expect Super Bowl 50 to be an epic highlight. We look forward to providing fans around the world and visitors to the Bay an unforgettable experience."
The City Stage presented by Levi's will be one of the featured destinations of Super Bowl City. Located in Sue Bierman Park in San Francisco, The City Stage will showcase a wide variety of free live musical, cultural and performing arts entertainers. Fifteen-time Grammy Award winning superstar Alicia Keys will headline and close out the festivities on Saturday, February 6th. Additional performers and the stage schedule will be announced in the coming weeks.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is expected to bring on several guest performers.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs.
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Read the latest Super Bowl 50 News.