NAIAS 2016: Acura Precision Concept Revealed

Posted: Jan 12 2016, 8:44am CST | by , in News | Cars & Vehicles


NAIAS 2016: Acura Precision Concept Revealed

Acura Precision Concept shows the future as seen by Acura.

The Acura Precision Concept model made its world debut at the 2016 North American International Auto Show (NAIAS 2016) today. The Acura Precision Concept was developed by the Acura Design Studio in California to express the Acura brand DNA of "Precision Crafted Performance."

"There is no more clear promise for the Acura brand than Precision Crafted Performance," said Jon Ikeda, vice president and general manager of Acura.  "We're committed to infusing this core Acura promise into every facet of our products and every aspect of our relationship with the customer."

With an emphasis on high-contrast details and the intersection of modern, sheer surfaces and muscular, organic sculpting, the Acura Precision Concept communicates Acura's focus on performance and prestige through its ultra-low and wide stance, long dash-to-axle ratio, deeply sculpted surfaces and the debut of a new Diamond Pentagon grille.

"The Acura Precision Concept is more than simply a concept vehicle, it is a design study model that literally will shape the direction of all future Acura products around our Precision Crafted Performance DNA," said Dave Marek, Acura global creative director.  "The Acura Precision Concept is the leading edge of a renewed commitment to delivering Precision Crafted Performance in every facet of the product experience and creating a powerful and very exciting direction for the next generation of Acura models."  

The Acura Precision Concept's crouched and athletic stance is further emphasized by its deeply sculpted side surfaces pouring over swelling rear wheel arches covering 22-inch wheels and tires. The forward-looking concept also features signature lighting designs – in front with its Jewel Constellation LED headlights composed of organically arranged fractal elements, and in back with floating LED taillights.

A key design theme, dubbed "quantum continuum," is seen in the seamless transition of materials and structure from the exterior to the interior of the vehicle, which is further highlighted by the absence of a b-pillar. The large door rocker panel flows into the interior side sill, transitioning into a cantilever for the floating rear seats. The rear center high-mounted stoplight becomes an architecture element piercing the rear glass and then flowing down to help form the structure for the metal airfoil shape of the rear headrests.

The elegant and powerful exterior is matched by its dramatic interior design, where cantilevered surfaces meet with striking tones, expressive surfacing and modern detailing. Of particular note are the double-layered instrument panel, the high-contrast front seat surfaces, the ultra-thin "floating" rear seats, evoking the look of modern lounge furniture, and the hand-crafted audio speaker grilles made of exotic wood.

The driver's space is highlighted by a compact, race-inspired, sports steering wheel with paddle shifters and Integrated Dynamics System (IDS) controls, a floating center meter, a driver's head-up display, a cantilevered center stack and an ultra-wide, thin and curved center display screen. 

The Acura Precision Concept also explores a new approach for Acura's digital human-machine interface (HMI), enabling a more intuitive, advanced and seamless connection between man and machine. The ultra-wide and curved center screen is operated by a floating touch pad suspended on the cantilevered center stack. Upon entry, the system scans each occupant and selects personalized features and functions, including maps, audio and customized vehicle performance settings.

The Acura Precision Concept was created to explore new and challenging ideas for future Acura design, particularly Acura sedans. The concept was created by Acura's California Design Studio under the direction of Acura global creative director, Dave Marek. The exterior design was led by Michelle Christensen, principal exterior designer, with the interior design created under the leadership of John Norman, principal interior designer.  Both Christensen and Norman also played a key role in the creation of the next-generation Acura NSX supercar. 

Watch the Acura Precision video below.

Acura will advertise during the Super Bowl 50. The Acura Super Bowl 50 Ad will feature the Acura NSX.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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