Anheuser-Busch announced that they will promote Michelob Ultra in Super Bowl 50.
Anheuser-Busch announced to advertise Michelob Ultra in Super Bowl 50. The brewer ran a Michelob Ultra Super Bowl commercial the last time in 2010.
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The Michelob Super Bowl 2010 ad starred Lance Armstrong (watch below). Six years later Lance Armstrong is not the hero anymore that he was back in 2010. The new Michelob Ultra Super Bowl 50 ad can't go back to Armstrong for a follow-up.
The Michelob beer has fewer calories and less carbs that normal beer. The beer brand's advertising is around fitness and the outdoors. For the Super Bowl 50, Anheuser-Busch is likely again hiring a famous athlete to star in the new commercial.
So far the company has not revealed any details about the Michelob Ultra Super Bowl 50 ad.
Anheuser-Busch bought 180 seconds of Super Bowl 50 advertising time. Besides Michelob Ultra, the brewer will run ads for Shock Top, Bud Light and Budweiser.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
Read the latest Super Bowl 50 News.
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