Serena Williams And Abby Wambach Kick Off Powerful Mini Super Bowl 50 Campaign

Posted: Jan 18 2016, 8:17am CST | by , in News | Super Bowl


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Serena Williams and Abby Wambach Kick Off Powerful Mini Super Bowl 50 Campaign
Mini Super Bowl 50 Campaign: Defy Labels

Watch the first powerful videos of the Mini Super Bowl 50 Ad Campaign with Abby Wambach and Serena Williams.

BMW kicked off the Mini Super Bowl 50 ad campaign with the release of two videos starring Abby Wambach and Serena Williams. As reported earlier today, the Mini Super Bowl 50 commercial stars six celebrities.

Abby Wambach's tells in the video what labels she had to deal with as a member of the LGBT community. She has a powerful message to those to have to deal with such labels - Just don't care. Wambach is a retired soccer player who won two Olympic gold medalist and a FIFA Women's World Cup championship.

She also talks about Mini of course. She had been driving one 15 years ago. Watch Abby Wambach's video below.

Tennis super star Serena Williams has to deal with a lot of negative labels too. Some are confusing even to her. She is labeled as too strong. How can someone be too strong? Of course. She is a woman. Women aren't supposed to be strong. Her way to deal with labels is to define herself. She decides what she is. Her mission in life is to win. It help to win when you are strong and confident.

Serena Williams just won her first game at the Australian Open despite a knee injury. Williams did not play at a competition since September when she lost in the US Open to Roberta Vinci. Serena Williams is back just in time for the Mini Super Bowl 50 commercial.

Serena Williams owned a yellow mini with a checkered roof. Watch the video below.

The Mini Super Bowl 50 ad campaign has a lot of substance. The questions is if the brand can deliver the powerful message of these celebrities in the 30 second Super Bowl 50 ad? 

Mini is one of the first to kick off the online campaign for a Super Bowl 50 ad. They have a chance with these celebrity testimonials to raise a lot of awareness. There is no guarantee that this works. 

The stars in the Mini Super Bowl 50 commercial include besides Williams and Wambach, rapper T-Pain, Baseball legend Randy Johnson (The Big Unit), skateboard icon Tony Hawk and legendary Hollywood actor Harvey Keitel.

Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event.

Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.

The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is featuring Beyonce as special guest.

CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.

The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET.

Read the latest Super Bowl 50 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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