Coca-Cola Announces Unified "Taste The Feeling" Campaign Ahead Of Super Bowl 50

Posted: Jan 19 2016, 8:06am CST | by , in News | Super Bowl


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Coca-Cola Announces Unified "Taste The Feeling" Campaign ahead of Super Bowl 50

"Taste The Feeling." is the new Coca-Cola campaign united all Coca-Cala drinks.

Coca-Cola announced today in Paris a huge new marketing campaign. The new "One Brand" global marketing strategy that, for the first time ever, unites Coca-Cola, Coca-Cola Light/Diet Coca-Cola, Coca-Cola Zero, and Coca-Cola Life under the Coca-Cola brand positioning in one global creative campaign titled "Taste the Feeling."

The new "Taste the Feeling" campaign will roll out at various times across all markets globally in 2016 and will come to life through a number of elements, including: 10 Television Commercials, 100+ Campaign Images, New Visual Identity System, New Music Anthem and Audio Signature and Shareable and Customizable Interactive Digital Experience.

While Coca-Cola made no mention of the Super Bowl 50. It is expected that the rumored Coca-Cola Super Bowl 50 ad will be in line with the new "Taste The Feeling." campaign.

"Every day, millions of people around the world reach for an ice cold Coca-Cola," said Marcos de Quinto, Chief Marketing Officer, The Coca-Cola Company. "The new One Brand approach will share the equity of Coca-Cola, across all Coca-Cola Trademark products, reinforcing our commitment to offer consumers choice with more clarity. This is a powerful investment behind all Coca-Cola products, showing how everyone can enjoy the specialness of an ice-cold Coca-Cola, with or without calories, with or without caffeine."

The lead new TV commercial, "Anthem", comes to life through a series of ordinary moments linked by a Coca-Cola, such as ice-skating with friends, a first date, a first kiss, and a first love. The spot will run in all markets in 2016. Watch below.

Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.

Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016.

The Super Bowl 50 Halftime Show will be performed by Coldplay. The British band is featuring Beyonce as special guest.

CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.

The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET.

Read the latest Super Bowl 50 News.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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