LucasFilms makes Star Wars available to the masses with their latest technology and create a new experience at the Sundance Film Festival.
The Sundance Film Festival is underway right now and while movie lovers head down to watch the best the festival has to offer, LucasFilms got Star Wars on the streets.
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If you went off Main Street on the third floor of a classic ski-town building, you will witness a larger-than-life C3PO looming over guests while BB-8 scurried by.
How you may ask? Lucasfilms and Disney are expanding their franchising with the brand new Holo Cinema technology. Users who are wearing augmented reality glasses are given a chance to explore the Jakuu desert, walk around a three-dimensional C3PO while he neurotically frets and BB-8 rolls around, climb into the Millennium Falcon or poke around Rey’s junkyard.
The world of Star Wars comes into 3-D focus with the glasses on. However you take them off, the scene looks like an unfocused projection against the wall.
The Holo Cinema has been developed in a Lucasfilm division called the ILMxLAB which is an R&D headquarters for the “Star Wars” teams, reported WSJ.
Holo-Cinema is being planned to be used to take fans into cinematic moments that need more engaging scenarios than the regular theatre experience. John Gaeta, executive creative director of new media at the lab told about the new technology.
The technology will have developed to the point in a few years where the projection and immersion could be experienced just by putting on a pair of augmented-reality glasses. The technology can be used at theme parks installations, or by consumers in their own home.
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The technology is being developed with members of Lucasfilm’s story group. The experiences feed into the overarching “Star Wars” universe being developed by the group, said Gaeta. The goal is to build “portals” that could explore whole worlds or subplots of the “Star Wars” universe only hinted at in film.