The Bai brand is running its first Super Bowl 50 commercial.
A new brand to Super Bowl advertising has come forward. The Bai drink made from the coffee-fruit is making a Super Bowl debut. The Bai drinks are high on antioxidants.
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Antioxidants are supposed to help your body protect against cardiovascular diseases, cancer, cataracts and more. To make Bai, the outside of the coffee fruit is used. The red pulp contains the antioxidants. The inside of the coffee fruit are coffee beans. bai drinks do not contain caffeine. That stuff is online in the bean.
Vegetables and fruits are in general good sources for antioxidants. The Bai Super Bowl 50 Ad will use absurdist humor to tell the world about why bai is tasting so good, while only having 5 calories and being packed with antioxidants.
Bai's Super Bowl commercial will fit in Bai's "None of This Makes Sense" campaign that launched in 2015.
Chad Portas, Bai's chief creative officer, told Adweek "While you often see many long-established brands taking advantage of the most-watched broadcast in television, you also see emerging brands, like Bai, using it as a way to introduce themselves to new consumers."
Let's see if the plus $5 million investment is going to pay off for the brand. Absurdist humor can have the power to go viral, but also as easily can fail to catch on.
The Bai Super Bowl 50 commercial joins the still growing list of confirmed Super Bowl 50 Ads.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
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Read the latest Super Bowl 50 News.