The SunTrust Super Bowl 50 Ad is titled "Hold Your Breath." Watch the teaser below.
SunTrust has revealed today a teaser and more details about the SunTrust Super Bowl 50 Ad announced early this year. SunTrust launches the Onward and Upward or "onUp" movement, which is a catalyst inspiring people to make a personal commitment to improve their financial health.
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"Financial stress is prevalent, affecting the health and happiness of people across the nation," said SunTrust Chairman and CEO William H. Rogers, Jr. "It's time to raise awareness of this significant concern. Our company purpose is Lighting the Way to Financial Well-Being, so we are starting a national conversation to motivate people to take action. We're providing the tools and information to help them gain control over their finances."
The SunTrust Super Bowl 50 ad is called "Hold Your Breath." The ad is an optimistic, second-by-second reminder that worrying about money can cause you to miss life's important moments. It's based on the core belief that anyone can achieve financial confidence, as well as the research finding that financially confident people are three times more likely to be satisfied with their lives, across all income levels.
"Lack of confidence about money matters steals the fun out of life. You're not truly living until you can breathe easier about your finances," said Susan Somersille Johnson, SunTrust chief marketing officer. "We know that anyone can reduce financial stress, as small steps can lead to significant results."
A recent SunTrust survey found that 40 percent of Americans do not have $2,000 saved for an emergency. That jumps to more than 60 percent for millennials.
The Super Bowl ad will direct viewers to onUp.com, where people can pledge to take action, take a Mental Wealth Quiz and receive specific actions, tools and tips tailored to their needs. For a fun twist, they can make their own version of the Super Bowl spot to share with others using their Facebook images.
The 30-second SunTrust Super Bowl ad is scheduled to air during the second half of the Super Bowl during the two-minute warning commercial break. Watch the 15 second teaser for the SunTrust Super Bowl 50 Ad below.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco.
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