Quicken Loans released the company's first Super Bowl commercial for Rocket Mortgage.
Quicken Loans released their first ever Super Bowl commercial. The Rocket Mortgage Super Bowl 50 Ad has been released ahead of the Big Game on Youtube. Watch the commercial below.
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"Here's what we were thinking: what if we did for mortgages what the internet did for buying music, plane tickets and shoes?" That's the opening line of in the Quicken Loans Super Bowl Commercial, the nation's second largest retail and largest online mortgage lender.
The 60-second Super Bowl 50 spot showcases Rocket Mortgage. Quicken Loans describes Rocket Mortgage as first end-to-end completely consumer-driven online and on-demand mortgage experience.
"There's no better place to communicate how Rocket Mortgage will help Americans reach their homeownership goals, and in turn impact the entire economy, than during America's favorite game," said Jay Farner, President and Chief Marketing Officer for Quicken Loans. "It's always been our mission to help Americans buy the home of their dreams utilizing the easiest mortgage process possible. Quicken Loans' Rocket Mortgage technology was developed with that mission in mind."
This spot debuts in the first half of Super Bowl 50 and is the pinnacle of the much discussed "Push Button, Get Mortgage" campaign Quicken Loans launched 30 days ago to introduce America to Rocket Mortgage. The commercial is very product focused and you have to pay attention to absorb the full message, which can be a problem at a Super Bowl party. Good thing you can watch the Quicken Loans Super Bowl 50 ad already now.
In tandem with the "What We Were Thinking" Super Bowl commercial, Quicken Loans is launching the Rocket Mortgage "Push Button, Get Stuff" Sweepstakes, giving away hundreds of items from, and inspired by, the commercial – all of which are made in America, a key theme of the advertisement.
Prizes include a living room package, a Viking Range, Kitchen Aid mixers, Blendtec blenders, Shinola bikes and many more products for the home - all made by Americans. In addition, one lucky winner will receive the $100,000 grand prize to help pay off their mortgage or buy a new home. Entrants can go to PushButtonGetStuff.com to sign up and to see contest rules.
"We are giving away items American families could use in their homes, and in keeping with the theme of our Super Bowl ad, all of the products were made right here in America by hardworking American craftspeople," Farner explained. "This is exactly the story the ad tells - how much the simple act of buying a home impacts the entire American economy. We are proud to support American workers and it is now easier than ever for those workers to buy a home using Rocket Mortgage."
Quicken Loans goes full in with buying not just a 30 second Super Bowl commercial, but a full minute. This alone costs the company about $10 million. The Super Bowl 50 giveaway is a neat add-on to the Super Bowl campaign for consumers in need for a mortgage.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET.
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Read the latest Super Bowl 50 News.