The Axe brand is back at the Super Bowl with a new commercial.
The Axe men's fragrance brand returns to the Big Game. The Axe Super Bowl 50 ad titled "Find Your Magic" shares its new point of view on masculinity.
Don't Miss: iPhone 8: Everything You Need to Know
Axe wants you to find your magic and share what makes you an individual. The brand believes we all have our own “thing” – something special that makes us attractive to the world, whether it’s your walk, your talk, your smile or your style – it’s your magic.
The new Axe Super Bowl commercial, created by 72andSunny Amsterdam, brings to life just a few of the ways guys express themselves today. The stance is a rallying cry for guys of all kinds to let go of outdated male clichés and embrace what makes them an individual.
“I am encouraged by the overwhelmingly positive response the Axe message has received,” said Matthew McCarthy, Senior Director, Axe & Men’s Grooming for Unilever. “The Super Bowl is a great place to share this powerful stance on individuality and masculinity, and the scale allows us to bring more men and women into the conversation.”
Axe released a 1 minute long Find Your Magic commercial two weeks ago. We assume the Axe Super Bowl 50 ad is a version of that viral commercial. Watch it below.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET.
Don't Miss: Nintendo Switch: Everything You Need To Know
Read the latest Super Bowl 50 News.