Hyundai recognizes that Super Bowl 50 is special and almost has an Anheuser-Busch like ad line-up. All four Hyundai Super Bowl 50 commercials are now online ahead of the Big Game.
Today Hyundai released their fourth Super Bowl 50 ad online. The Hyundai Super Bowl 50 commercial titled "Better" has people with car engines on their chest.
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In its first year as an official NFL sponsor, Hyundai bought four Super Bowl 50 ads. Hyundai will run a 60-second ad in the coveted pre-kick time slot, two 30-second ads during the game and a 60-second ad during the pre-game show.
Hyundai hired A-list celebrities Kevin Hart and Ryan Reynolds for two of the commercials. Another one stars talking bears and the final ad people with engine hearts.
“Super Bowl Sunday is our opportunity to participate in the most-watched TV and live event in the U.S. This is our first Super Bowl as an official NFL sponsor, and we wanted to use a unique storytelling approach and A-list talent to delight and entertain the fans while showcasing the latest technology available in our vehicles,” said Dean Evans, chief marketing officer, Hyundai Motor America. “We are honored to be a part of the conversation during the most important day of the NFL season.”
The Hyundai Super Bowl 50 Ad First Date, a 60-second ad that will air during the coveted pre-kick time slot, features Kevin Hart and highlights one of the incredible technology features of Hyundai’s premium Genesis sedan. With the help of his Hyundai Blue Link Car Finder feature, Kevin does what every dad in America will envy to ensure his daughter gets home safely. The spot was directed by the legendary actor, director, writer and producer Peter Berg of Pony Show Entertainment.
“Part stuntman, part overprotective dad, altogether hysterically funny. There will be plenty of beer coming out of people’s noses this Super Bowl, thanks to Kevin being in this spot,” said Eric Springer, chief creative officer, INNOCEAN.
The Hyundai Super Bowl 50 Ad The Chase, a 30-second in-game spot running in the first quarter, highlights the convenience of Hyundai’s voice-activated Blue Link Remote Start feature on the all-new Elantra. Viewers will see that this feature can truly be a lifesaver. “The Chase” was directed by Aaron Stoller of Biscuit Filmworks.
The Hyundai Super Bowl 50 Ad Ryanville, the second 30-second in-game spot, slated for the second quarter, takes a lighthearted look at the simple fact that all humans are prone to distraction. Highlighting the advanced safety features on the all-new Elantra, the ad tests the ability of two women to keep their eyes on the road while driving through the most distracting neighborhood ever. This spot was also directed by Peter Berg.
“Ryan gave us so many funny moments, we could have made five more commercials,” said Barney Goldberg, VP, group creative director, INNOCEAN.
Hyundai’s 60-second pre-game spot, titled “Better,” follows the life of a boy from birth through to adulthood as he strives to make the world a better place. It is the first ad in Hyundai’s new branding campaign, which captures the company’s mission to make its vehicles and the entire consumer experience better. Through human-focused technology, distinctive design and uncompromising workmanship, Hyundai strives to make things better for drivers everywhere. The ad was directed by Fredrik Bond of MJZ Productions.
Super Bowl 50 will take place on February 7, 2016, in Santa Clara, at the Levi's Stadium. The stadium is the home of the home of the San Francisco 49ers. Super Bowl 50 will be topping all previous Super Bowl's because of the anniversary. Marketers are flocking to Super Bowl 50 and it will be a huge TV event. Read our Super Bowl 50 Facts to learn everything important about Super Bowl 50.
Find out which Super Bowl 50 Ads will be airing during the Big Game in 2016 and which celebrities will star in the Superbowl 50 commercials.
CBS is broadcasting the Super Bowl 50. The Super Bowl 2016 game will be preceded by a weeklong series of public events held throughout the Bay Area. The Super Bowl City fan village, the NFL Experience and the Media Center will be hosted in San Francisco. The Super Bowl 50 will get a week long treatment on CBS involving specials and Late Night take overs. The Super Bowl 50 Kickoff Time is at 6:30pm ET.
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Read the latest Super Bowl 50 News.