The Doritos Crash the Super Bowl winner is the Doritos Dogs commerical.
In a last minute move, Frito-Lay announced to run two Super Bowl 50 ads. First the Doritos Super Bowl 50 ad titled Ultrasound aired followed by Doritos Dogs. The Doritos Dogs commercial is the big winner of the $1 million Crash the Super Bowl 2016 competition.
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The final winner in the user created Super Bowl ads competition is an ad that features not one but three dogs..
After amassing the most fan votes on www.doritos.com, Los Angeles native Jacob Chase, the creator of the instant classic "Doritos Dogs," saw his ad air for an audience of more than 100 million during Sunday's Super Bowl 50 broadcast, earning a No. 4 ranking on the USA TODAY Ad Meter.
For his achievement, Chase was awarded this year's "Crash the Super Bowl" grand prize: $1 million and a dream-come-true chance to collaborate with director Zack Snyder while working with Warner Bros. Pictures and DC Entertainment. Snyder is the director of the much-anticipated action film, "Batman v Superman: Dawn of Justice," set for release March 25, 2016. The film marks the first time the two iconic Super Heroes will share the big screen.
Chase, the 29-year-old television writer who spent the majority of his youth acting in various theatrical and broadcast productions, featured his own small, white rescue dog, "Misery," (along with some dogs of some friends) in the spot. He says he hopes to use the pot of money — and the big Hollywood gig — to pay off student loans and underwrite his dream of filming his own Hollywood movie.
"These are all rescue dogs that once lived in terrible circumstances," says Chase. "Now they're living the American Dream — they're on the Super Bowl."
For Chase and his girlfriend — both dog lovers who know first-hand how difficult it can be to bring their dog along with them into a store — the commercial represented an opportunity for some savvy dogs to turn the tables on people. "The best thing of all is that the dogs we love most, we got to see in a Super Bowl commercial," he boasts. What's more, he adds, "The dogs got to see themselves on the Super Bowl, too."
"Doritos Dogs" was filmed at a neighborhood grocery store about 90 minutes from Los Angeles. It was shot in one day for about $1,000.
Doritos also aired the Doritos Super Bowl 50 Ad "Ultrasound," created by Peter Carstairs. This Doritos ad actually ranked higher on the USA Today Ad meter with place No. 3. Both Carstairs and second runner-up, David Rudy who created "Swipe for Doritos" each will receive $100,000 and the chance to work on a future Doritos project.
The three finalists were selected by an experienced, qualified panel of judges, including executives from the Doritos brand and top advertising and marketing professionals. This year's contest attracted nearly 4,500 ads submissions from 28 countries globally.
All three finalists attended Super Bowl 50 in the San Francisco Bay Area where they watched the game and saw — at the same time as the rest of the world — the ads as they aired.
"Crash the Super Bowl" began in 2006, when consumers – for the first time in history – were invited to create and submit 30-second homemade ads whose sole purpose was to extol their devotion to the Doritos brand. At the time the contest was a long shot, but it didn't take long to make its mark – soon scoring among the best and even winning many of the Super Bowl's most prominent advertising competitions. Since the contest began, consumer-created Doritos Super Bowl ads have consistently ranked within the top-five spots of the USA TODAY Ad Meter, taking the No. 1 ranking four times. As a result, the creators of these top-ranked winning ads have been awarded millions of dollars in grand prize money and have gone on to receive commercial work, Hollywood representation and other life-changing experiences. Through "Crash the Super Bowl," the Doritos brand sparked a marketing industry in terms of crowd sourcing. This year's contest marked the culmination of the decade-long program.
The Super Bowl represents the culmination of a season-long activation for PepsiCo and its brands, which include Pepsi, the sponsor of the Pepsi Super Bowl 50 Halftime Show; Doritos, with its hugely successful "Crash the Super Bowl" contest; Gatorade, which fuels athletes on the field and is a staple of Super Bowl sidelines and locker rooms; Mountain Dew, who is back with a hilarious in-game advertisement for the first time in more than 15 years; and Tostitos, which helps fans "Party Like a Pro."
Super Bowl 50 is history. Peyton Manning won his second Super Bowl title with the Denver Broncos and Cam Newton has to come back to the Big Game to try again. The Super Bowl 50 Ads battled it out online and the Hyundai came away as the big winner of the 2016 USA Today Ad Meter Ranking.
Read the latest Super Bowl 50 News.