Kung Fu Panda 3 led a successful run during the Super Bowl even with an unexpected drop in earnings which could be contributed to the underwhelming performance of other movies.
Is it a good idea to release your movie so close to Super Bowl. It is a mega event in the country every year that almost everyone tunes in on their TV for.
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We’re talking about big home parties with raging people of every size. So who’s going to go watch the movies? People who love movies too much or who don’t love Super Bowl that much.
So the performance for all the movies this weekend was expected to drop. Dreamworks managed a major score as Kung Fu Pana 3 topped the box office this weekend with $21 million.
This is the movie’s second week on top of the box office since its release. Featuring Jack Black, Dustin Hoffman, Angelina Jolie, Kate Hudson and Bryan Cranston, our most beloved Panda Po domineered that screen.
The movie’s earning this week did drop 49% drop which was more than expected. But it was Super Bowl weekend and franchises like Kung Fu Panda have a long time earning spots.
Behind the animated hit was Coen brother’s dramatic comedy, Hail Caesar! Flaunting a dazzling cast including George Clooney, Josh Brolin, Channing Tatum, Scarlett Johannsson and Jonah Hill, the movie is the Coen’s brother tribute to the Old Hollywood.
The critics have gobbled up the movie and gave it raving scores but the current cinema goers this weekend seemed unimpressed.
According to BoxOfficeMojo, the movie earned $11.4 million which is expected to go up. However, this is the lowest opening for any Coen brother film which opened across 1,500 theatres across the country.
The Nicholas Sparks’ adaptation ‘The Choice’ also see a low earning weekend, the lowest for any Nicholas Sparks movie. With an underwhelming $6 million, the movie is expected to do better as Valentine’s Day draws closer and we know Sparks’ magic works the best in romantic situations.
The Jane Austen horror mashup ‘Pride and Prejudice and Zombies’ did not do well either. It did not even make the top 5 list. Alejandro G. Innaritu’s win at the Directors Guild Award on Saturday night, was a cherry on the top with another $1.7 million to its grand total which is now just shy of $150 million domestically and over $326 million worldwide.
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Star Wars: The Force Awakens also retained a great earning score over this weekend with great earning figures that keep adding to its total of $905.9 million and its worldwide total now stands at $2.008 billion.