The sub-brand will provide Advanced Driver Assistance Systems (ADAS) for autonomous technology.
Kia just launched a new sub-brand, ‘DRIVE WISE’. The sub-brand encompasses the future Advanced Driver Assistance Systems (ADAS) of Kia.
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According to Kia, DRIVE WISE embodies Kia’s philosophy to realize intelligently safe vehicles. The sub-brand features Kia’s latest and forthcoming ADAS technologies.
Kia also announced plans to manufacturer partially-autonomous cars by 2020. Kia has admitted their aim is to launch their first fully-autonomous vehicle to market by 2030.
The DRIVE WISE tech was first introduced at the 2016 Consumer Electronics Show (CES). The DRIVE WISE technologies are engineered to improve safety for all road users.
The tech will enable Kia to introduce intelligent safety technologies to its future model range. The aim is to eliminate potential dangers while changing the ways owners interact with their vehicles.
The DRIVE WISE tech will enable communication and interaction between the driver and vehicle. The tech has innovative new Human Machine Interface (HMI) functions.
It includes gesture control, fingerprint sensors and smart-device connectivity. A special I-Cockpit was displayed by Kia at CES.
The I-Cockpit is Kia’s next-generation HMI based on the concept of ‘blind control’. The tech contains fingerprint touchpad and gesture recognition to operate the car’s controls.
Kia also plans to invest US$2 billion to enable the development of its new DRIVE WISE technologies. The aim is to make DRIVE WISE fully functional by 2018.
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Kia was recently granted a special license by Nevada to test the tech on roads. The electric Soul EV by Kia is the testbed for the development of next-generation DRIVE WISE technologies.