Dr. Dre has been busy filming movies and producing them. Lately, he's been spending his time filming a rather dark six-part drama called Vital Signs - but no one really knew where or how it would be released. Now, it is coming out that tech giant Apple will be releasing the show, according to a report from The Hollywood Reporter.
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If this is accurate, it would mean that Apple is officially trying to break into scripted content. The move echoes similar moves from now television/streaming giants Amazon and Netflix. Their companies have created shows like Transparent and Orange is the New Black, which have broken boundaries and received rave reviews.
Apple spokeswoman Christine Monaghan wouldn't comment on the report, and neither would anyone from Dre's team.
Many people have been speculating that Apple would start to produce their own content a year ago, when many thought a revamped Apple TV would help them get attention. However, when Apple TV failed to make much of an impact, that chatter quieted down.
"This would be a logical move (for Apple), because the cost of acquiring marquee content (for your service) is extremely high," says Boyer. In fact, Netflix and Amazon both spent millions at the recent Sundance Film Festival to acquire streaming rights to new movies.
"You have to hook consumers, and the most compelling way to do that is not through stale, old programming but original shows," he says, adding that Apple partnering with an established cultural figure such as Dr. Dre is a savvy move. "Between his success as a recording artist and movie producer, people will tune in. If this is a risk (for Apple), then it's one with great upside."
If Apple is the company funding Dre's project, then it could be a way to dip into the market. With a relatively short season, that doesn't mean there are that many risks. Apple also just recently bough Dre's company, Beats Electronics, in 2014.
So far, it is unclear as to how the series will be made available - whether it will be pay-per-episode on iTunes or available to those who pay monthly on Apple Music - or both.
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According to the anonymous source, the show (Vital Signs) will be semi-autobiographical. The life of Dr. Dre was already made famous in the 2015 critically hailed and financially successful Straight Outta Compton.