A new study commissioned by Caption Fragrance reveals that most women on Valentine’s Day receive gifts they don’t really care for, and they’d rather have other gifts rather than the ones they are given - the Irish Examiner writes.
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The study shows that 46% of women everywhere feel disappointed when they are presented with flowers as a Valentine Day’s gift, and the good intentions of their lovers are lost on them.
In a survey of over 2,000 lovers, 77% of women disclosed they’d prefer to receive something else from what they got on Valentine’s Day, and 67% said they’d prefer something that is more long-lasting than a flower bouquet, while 30% feel flowers are just a waste of time and money in this digital age and time.
“I personally love fresh flowers for Valentine’s Day, and the rest of the year, but unfortunately they just don’t seem to be as fragrant as they used to be. And, as a symbol of love, it would be nice if they lasted longer!” said Tamara Kullbck, spokeswoman for Caption Fragrance Co.
And to make the matter worse for lovers, 12% of men admitted to buying Valentine’s Day flowers as a last resort from petrol stations when they don’t know what to buy, and 22% of men said they buy flowers because if it is the easiest thing to buy when they are at a loss.
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Funny enough, many women said they love fragrances among other things, maybe because it evokes emotions and lasts longer. “Scent is one of the most evocative senses. It’s the one that’s connected in the brain to the centers of emotion and memory,” said Prof. Barry Smith, founder of the Centre for the Study of the Senses at the University of London.