At the Mobile World Congress 2016, LG will unveil the new LG G5.
LG announced that the new LG G5 flagship smartphone to be unveiled at the Mobile World Congress 2016 next week will feature a B&O sound system.
How To: Buy a Pokemon Go Plus
LG partnered with premium audio firm B&O PLAY, a subsidiary of Bang & Olufsen, to offer its smartphone users an enhanced high-quality audio experience. Firmly grounded in 90 years of audio and design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at quality and design-conscious customers perfectly fitting the continued establishment of LG as the undisputed leader in smartphone audio.
The two companies have been working closely together on the new LG G5 to ensure the best sound experience to the customers. LG will be the first company to offer the powerful Hi-Fi audio features co-designed by B&O PLAY.
“We are very excited to work with LG. With LG’s dedication to premium smartphones, the collaboration gives us the opportunity to bring B&O PLAY’s acoustic excellence to an even broader customer base,” said Henrik Taudorf Lorensen, President of B&O PLAY. “B&O PLAY appeals to music lovers who want the best available products on the market. They are uncompromisingly innovative, without boundaries and constantly on the go and they expect the same from the headphones as well as the mobile devices they choose, so this is a perfect match.”
Adding premium audio is a classic option to enhance the value of a product. The car industry is doing this since years. Now smartphones are the next big market to feature well known audio brands.
“By collaborating with B&O PLAY, we believe we can meet and surpass the heightened expectations of consumers seeking the next generation of enhanced audio experiences on their smartphones,” said Juno Cho, President and CEO of LG Electronics Mobile Communications Company. “Our collaboration with B&O PLAY has proven mutually beneficial and LG will continue to work with other leading companies in a variety of different industries in order to set new standards for innovation in the premium smartphone market.”
LG already revealed that the G5 has an always on display. A special LG Quick Cover will be sold with the LG G5 that is optimized for the always on display functionality of the G5.
Don't Miss: Incredible Pokemon Gifts
The Mobile World Congress 2016 will kick off Feb. 22 in Barcelona. The GSMA organizes the MWC. The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organizations in adjacent industry sectors. In 2015, Mobile World Congress hosted more than 93,000 mobile professionals from 200 countries.
Read the latest MWC 2016 news.