The TCL owned Alcatel unveiled a new branding and new smartphone at the MWC 2016.
The Mobile World Congress 2016 is officially starting on Monday, but exhibitors are announcing their new products latest on the weekend in media events and press-releases.
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Chinese TCL owned Alcatel announced today a new branding dropping the OneTouch sub brand. The company also unveiled a new smartphones with the Alcatel Idol 4 and Idol 4S. The coolest thing about the Idol 4S is the packaging. The Idol 4S's packaging design transforms into a pair of virtual reality goggles which, when combined with the smartphone, becomes the portal for users to enter the world of immersive 360-degree viewing and gaming. Virtual reality content such as videos and games can be downloaded onto the device from the Onetouch VR Store, a built-in app to easily access saved virtual reality content or streamed in realtime via LittlStar.
"The Idol 4 series marks another milestone in ALCATEL innovation," said Dan Dery, Chief Marketing Officer at Alcatel. "The Boom Key boom-ifies everything, from the sound to photos to gaming. Something we're really excited about, and something I'm eager to show my friends is that we've augmented Idol 4's multimedia experience. A screen that offers a stunning display from any angle, an all-in-one powerhouse audio eocsystem and a professional-caliber camera."
The Idol 4, featuring the Qualcomm Snapdragon 617 processor, and the Idol 4S, featuring the Snapdragon 652 processor, deliver advanced features and capabilities that allow consumers to experience console-quality 3D gaming, enhanced photography and videography, as well as home theater-quality audio. These Qualcomm Technologies processors also features an X8 LTE modem and 802.11ac Wi-Fi connectivity which supports very fast download speeds. Additionally users will be able to enjoy all-day battery life. Both smartphones sport displays that provide superb readability even in bright sunlight and clear viewing from any angle using Qualcomm Technologies' Assertive Display technology. The larger, 5.5-inch Idol 4S offers a 2K AMOLED display, which is super-responsive and low in power consumption.
"Both Snapdragon 617 and 652 processors take processing and power efficiency to new heights and offer advanced features that will enable the great user experiences for Alcatel consumers," said Alex Katouzian, senior vice president, product management, Qualcomm Technologies, Inc. "We are pleased to have worked with Alcatel on the development of their new Idol 4 and Idol 4S series, which will deliver exceptional features."
Idol 4 series comes with professional-quality cameras offering ultrafast auto-focus (0.1-0.3 seconds), as well as 360-degree photos and selfies. The smartphones also produce crystal-clear shots even in the dark.
For a superior and powerful audio experience, Alcatel teamed up with two well-known audio brands, JBL and Waves. With these top leaders supporting the hardware and software, the end-user can rest assured that the audio quality of the Idol 4 series is simply awesome!
Other Idol 4 series audio features include two powerful 3.6 watt speakers, Hi-Fi surround-sound for the headset, and optimization of audio presets both automatically and manually, giving users a powerhouse sound. The J22 JBL headphones employ high-performance drivers and a high quality microphone is included to enable the end-user to enjoy on-the-go phone conversations.
The pre-loaded Onetouch Music app offers users an all-in-one music ecosystem, which lets them discover new music, mix online or local tracks, remix, as well as play and browse featured playlists.
The Mobile World Congress 2016 will kick off Feb. 22 in Barcelona. Samsung, LG, Sony, Nokia and other are hosted MWC 2016 media events to reveal new devices including the Samsung Galaxy S7 and the LG G5. Find out when the events take place in the MWC 2016 Media Event Schedule. Most events will be streamed live online. The Samsung Unpacked 2016 event will be streamed in 360 virtual reality video.
The GSMA organizes the MWC. The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organizations in adjacent industry sectors. In 2015, Mobile World Congress hosted more than 93,000 mobile professionals from 200 countries.
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