Samsung Connect Auto Unveiled At MWC 2016

Posted: Feb 21 2016, 1:05am CST | by , in News | MWC


Samsung Connect Auto Unveiled at MWC 2016
Photo Credit: Getty Images

The South Korean consumer electronics giant Samsung made a big announcement for cars.

Samsung plows into the connected car segment with Samsung Connect Auto at the Mobile World Congress 2016. Samsung Connect Auto plugs directly into the OBD II port underneath the steering wheel.

Samsung Connect Auto uses real-time alerts to help users improve their driving behavior, including increased fuel efficiency, while offering a Wi-Fi connection to keep passengers online while on-the-go.

The solution is kept secure using Samsung KNOX, the company’s defense-grade mobile security platform. Samsung Connect Auto provides the mass market with an affordable connected car solution that places safety and security first, while enriching in-car and out-of-car experience.

“We have been listening to our customers and pushing boundaries to create a connected car ecosystem that seamlessly integrates our products and partner services for a better driving experience,” said Dr. Injong Rhee, Executive Vice President and Head of R&D, Software and Services, Mobile Communications Business at Samsung Electronics. “Through collaborations with valuable partners and experts across many industries, we are carrying out our vision of bringing IoT technology to people’s everyday lives.” 

Samsung Connect Auto will initially be available in the second quarter in the U.S. AT&T will be the first wireless provider of the solution in the U.S.

“Samsung’s willingness to work with others to create an ecosystem of true interoperability will allow it to be one of the leaders in the aftermarket connected vehicle space,” said Chris Penrose, Senior Vice President, Internet of Things, AT&T Business Solutions. “These are exciting times for connected car innovation, and we look forward to offering customers this powerful new option.” 

Besides offering an LTE Wi-Fi hotspot, the Samsung Connect Auto gadget intelligently checks your car status from the on-board diagnostic port to recommend maintenance and repair services offered by a specialized network. This enables quick notification of performance and helps reduce repair costs.

Drivers can leverage the solution’s Usage-Based Insurance (UBI) feature by opting to share their vehicle data to receive valuable insurance offerings. The system also offers to generate automatic journey logs.

Samsung's Connect Auto system appears to be wide-ranging solution with a lot of potential. There is no information on the Samsung Connect Auto price yet. It will be connected to some sort of AT&T data plan.

The Mobile World Congress 2016 will kick off Feb. 22 in Barcelona. Samsung, LG, Sony, Nokia and other are hosted MWC 2016 media events to reveal new devices including the Samsung Galaxy S7 and the LG G5. Find out when the events take place in the  MWC 2016 Media Event Schedule. Most events will be streamed live online. The Samsung Unpacked 2016 event will be streamed in 360 virtual reality video.

The GSMA organizes the MWC. The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 250 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organizations in adjacent industry sectors. In 2015, Mobile World Congress hosted more than 93,000 mobile professionals from 200 countries. 


Read the latest MWC 2016 news.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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