MWC 2016: Fiat Chrysler Unveils Immersive Augmented Reality App For Car Sales

Posted: Feb 24 2016, 5:27am CST | by , in News | Cars & Vehicles


MWC 2016: Fiat Chrysler Unveils Immersive Augmented Reality App for Car Sales
Accenture Interactive worked with FCA to create an application using Google's Project Tango developer kit that will transform the process of buying and configuring a new car.
  • Fiat app uses Augmented Reality to modify cars for buyers!

The car sale app allows customers to change features in a Fiat car before buying.

Fiat Chrysler is using innovative technology to sell cars now. At the Mobile World Congress Fiat Chrysler showcased a new car sales app. The app makes use of augmented reality to allow customers to modify features in a car.

In short features of a car can be changed by customers before buying the Fiat car. The Fiat Chrysler app is based upon the Google technology called the Project Tango.

The technology allows mobile devices to "see" what's around them. The platform uses motion tracking, depth perception, and other services. 

According to Fiat Chrysler the app prototype allows car buyers to hold a device. From the device they can use the integrated sensor technology and motion tracking.

So customers can view, walk around, look inside and configure a life-size virtual car. The entire experience is possible through the depth perception from Project Tango. The app has been developed along with Accenture. 

“Project Tango is a new, unique technology that is set to become standard functionality in the next generation of mobile devices,” said Matteo Aliberti, Digital Innovation lead for Accenture Interactive EALA.

“Accenture has been experimenting with Project Tango and potential business uses for as long as it has been in development, creating a range of potential applications, including this one for the automotive industry.”

The app can allow users to open car doors and see their detailed interiors. In the interior the user can make changes to upholstery colors or dashboard styles. All of it is possible with just a single tap on the device screen. 

Although the app is still a prototype, it can change the way cars are sold in the future. Customers won’t have to visit showrooms they can see everything about a car and its features at home. The customers can pick their desired car features and then negotiate a deal. 

“Augmented reality is set to transform the way car-buyers choose and configure vehicles through the provision of immersive technology because it provides an enjoyable, delightful experience for customers,” said Luca Mentuccia, senior managing director and head of Accenture’s Automotive practice.

“We believe dealers and car buyers will be quick to embrace this enhanced way of buying a car as the new devices become readily available, taking advantage of the 360-degree mapping environment to create this unique experience.”

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