Leap Day 2016 On NBC Means 30 Minutes Less Commercials

Posted: Feb 27 2016, 11:28am CST | by , in News | Latest TV News


Leap Day 2016 On NBC Means 30 Minutes Less Commercials
Photo Credit: Getty Images

On Monday is Feb. 29. This day only happens every four years. February has one day more and NBC will give you more programming on Leap Day.

When you watch NBC on Leap Day 2016, you will be seeing 30 minutes less commercials. This means for instance that Seth Meyers can make one more joke and there will be more of Today's hosts Kathie Lee Gifford and Hoda Kotb.

NBC is able to replace TV spots because of a deal with American Express. Instead of TV commercials viewers will see branded content made by Buzzfeed. NBCUniversial has made a $200m investment into Buzzfeed recently and now we see the first joint effort of TV and digital media.

The branded extra Leap Day content will of course also live online on Buzzfeed and NBC properties to engage viewers online.

The branded content on Leap Day includes according to AdWeek, a mini-documentary of The Voice's Season 9 winner Jordan Smith, and the cast and creator of Blindspot discussing fan theories.

This special Leap Day marketing event is going to show the future of advertising on TV. 

Why is there a Leap Day every 4 years? A year has 365 days, but that is not how the solar system works. A complete orbit of the earth around the sun takes exactly 365 days and 6 hours, but the Gregorian calendar has only 365 days. To compensate, every four years a day is added to February.

This though not 100% exact, so there is this extra rule. A leap year is every year that is divisible by 4, except for years that are both divisible by 100 and not divisible by 400.

The extra day is added in February because it has the least days of all 12 months.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.




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