Cross-platform mobile messaging app WhatsApp Messenger earlier this week celebrated 7 years anniversary – and is using the opportunity to cast a reflective eye to the past seven years since its establishment in 2009, while also projecting into the next seven years to better serve its customers who teem in the millions.
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One thing of interest is that the way people use their mobile phones today is different from the way they did in 2009 when WhatsApp launched. In fact, Apple App Store was just a few months old at this time, and BlackBerry and Nokia drove the operating systems used by 70% of smartphones at this period.
While Google, Apple, and Microsoft drive about 99.5% of smartphones today, the three only controlled 25% of mobile devices back in 2009.
Now to what WhatsApp intends to do within the next seven years, it wants to start by disabling its messenger, or rather end support for the application of certain mobile devices, and these include:
• BlackBerry, including BlackBerry 10
• Nokia S40
• Nokia Symbian S60
• Android 2.1 and Android 2.2
• Windows Phone 7.1
“While these mobile devices have been an important part of our story, they don't offer the kind of capabilities we need to expand our app's features in the future,” WhatsApp wrote on its blog.
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The messaging app thinks ending support for the listed mobile devices might be difficult, but actually the best thing to do in order to be able to continue serving customers. “If you use one of these affected mobile devices, we recommend upgrading to a newer Android, iPhone, or Windows Phone before the end of 2016 to continue using WhatsApp,” it wrote.