Movado will host long time brand ambassador at the Baselworld 2016.
The Watch world will invade Basel next week attending the Baselworld 2016. There will be some Hollywood glamour at this year's Baselworld. Movado announced to fly in actress Kerry Washington. The Hollywood actress is best known for her role in the TV series Scandal.
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Movado has a lot festivities this year. The company celebrates its 135th anniversary, 10-year anniversary of the collaboration with Kerry Washington and the launch of the new Movado Edge collection designed by industrial designer Yves Béhar, founder of fuseproject.
Kerry personifies the essence of the Movado brand. It has been a privilege to work with her over the past 10 years and to see her amazing accomplishments both professionally and personally. We consider Kerry to be a part of the Movado family and wanted to celebrate our partnership through her attendance at the most renowned watch fair in the world," said Efraim Grinberg, Chairman and CEO, Movado Group.
Kerry Washington just shined at the Oscars 2016. "I am truly proud of my longtime partnership with Movado, it has been a true honor to represent such an iconic and legendary brand throughout the last ten years," stated Kerry Washington. "This is my first time at Basel and I am thrilled to be here with my Movado family and to experience firsthand the world's most important watch and jewelry event."
The Movado Edge collection is a new ideation of Horwitt's iconic single dot dial and will serve as a cornerstone collection for Movado in the future. New additions to the Movado Edge collection will be unveiled at Baselworld 2016.
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Founded in 1917, Baselworld had 150,000 attendees from over 100 countries last year. The Baselworld 2016 kicks of March 17, 2016.