Insignia Roku 4K UHD Smart TV Launch

Posted: Mar 10 2016, 11:48am CST | by , in News | Technology News


Insignia Roku 4K UHD Smart TV Launch

Roku and Best Buy launch the Insignia Roku NS-43DR710CA17, Insignia Roku NS-50DR710CA17 and Insignia Roku NS-55DR710NA17.

Roku, Inc. today announced that the first 4K UHD Insignia Roku TV models are available for purchase exclusively from starting today and will be available in Best Buy stores nationwide early next month.

As with all Roku TV models, the 4K UHD Insignia Roku TVs feature the Roku operating system (Roku OS) that provides a simple smart TV experience with a personalized home screen and access to more than 3,000 streaming channels in the US, including 10+ streaming channels that offer 4K UHD content.

The new 4K UHD Insignia Roku TVs have an slim looking design and include features unique to the Roku platform that are specifically designed to enhance the 4K UHD viewing experience, including Roku’s 4K Spotlight Channel and a 4K UHD category within the Roku Channel Store.

The 4K UHD Insignia Roku TV models are available in 43”, 50” and 55” screen sizes and are equipped with a powerful quad-core processor and fast 802.11ac dual-band Wi-Fi to ensure a smooth 4K UHD streaming experience. The 4K UHD Insignia Roku TV models comply with the Consumer Technology Association (CTA) certification requirements to bear CTA’s 4K Ultra HD Connected logo.

“These new TVs combine excellent picture quality and resolution with an easy to use smart TV experience that is truly unique to Roku TV – all at an affordable price,” said Chas Smith, SVP and general manager Roku TV & Players. “Customer response to the HD Insignia Roku TV models has been tremendous and we expect that same enthusiasm for these new TVs as consumers look for a great 4K UHD smart TV.”

The 4K UHD Insignia Roku TV models combine 4K resolution with features designed to help consumers quickly find and watch movies, TV shows and videos. The 4K Spotlight Channel provides instant access to a curated selection of 4K entertainment from a variety of streaming services in one place, helping consumers discover 4K content in a few clicks of the remote. In addition, a 4K UHD category that currently includes more than 10 streaming video services such as Netflix, PLEX, YouTube, UltraFlix and more is available within the Roku Channel Store to make it simple for consumers to add streaming services with 4K entertainment. Consumers will have access to additional services offering 4K movies, TV shows and videos as they become available on the Roku platform in the future.

Roku TV features an easy to navigate, customizable home screen that places streaming channels alongside consumers’ other TV entertainment choices, such as a game console, cable box or Blu-ray player. Unlike other smart TVs, consumers don’t have to cycle through inputs or navigate menus to access their entertainment. With Roku TV, they can watch a live sports event, stream their favorite show or stream their favorite music all from their home screen.

Roku TV provides access to the Roku Channel Store, which includes more than 3,000 available streaming channels in the US with 300,000+ movies and TV episodes plus sports, music, news, fitness, and much more. Roku’s comprehensive and unbiased universal search feature helps consumers find availability and pricing for movies and TV shows across more than 25 top streaming channels. Search results are ordered with the least expensive (or free) results listed first. Roku TV also features the Roku Feed which enables consumers to follow entertainment they’re interested in and be notified when it becomes available to stream — and at what price.

The new 4K UHD Insignia Roku TVs can be controlled with the simple and intuitive remote control or through the free Roku Mobile App for iOS and Android. Consumers can use the Roku Mobile App to quickly access features such as the Roku Feed, Play On Roku — to share personal video, photos and music, directly from a mobile device to the Roku TV — and voice search. In addition, consumers can cast video from the Netflix and YouTube mobile apps to the TV.

The new 4K UHD Insignia Roku TVs are available in the following screen sizes and prices:

  •     43" LED 4K Ultra HD Insignia Roku TV NS-43DR710CA17: $399.99.
  •     50" LED 4K Ultra HD Insignia Roku TV NS-50DR710CA17: $499.99.
  •     55" LED 4K Ultra HD Insignia Roku TV NS-55DR710NA17: $649.99 (coming soon).

Visit to see the listings fo the above new Roku TVs. The 43-inch and 50-inch 4K UHD Smart TV are also available in Canada at


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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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