The Movado Group is extending the HP Smartwatch technology to all of its brands.
The Movado Group announced at the Baselworld 2016 to extend its collaboration with HP to bring the smartwatch technology to its brand portfolio including Coach, HUGO BOSS, Lacoste, Juicy Couture, Tommy Hilfiger, and Scuderia Ferrari.
Don't Miss: Sam's Club Black Friday 2016 Details
The Movado BOLD Motion smartwatch developed in collaboration with HP in 2015. At the Baselworld 2016 the brand will introduce new styles for both men and women.
"Movado Group focuses on creating beautifully designed watches and these new smartwatch collections reflect, first and foremost our design-focused vision," stated Ricardo Quintero, President Movado Group. "Our collaboration with HP enables us to increase market share in the wearable technology sector with the introduction of striking timepieces enhanced with leading-edge technology. HP understands our vision of what consumers need and want."
Movado smartwatches powered by HP offer the usual watch functions such as time and date, there are notifications for calls, emails, texts, social media updates and calendar appointments. The digital display features a world clock which offers multiple time zones. Other functions include activity tracking and the watches are compatible with iOS (8+) and Android (4.4+).
Movado Group's new smartwatch collections will be launched in North America, Canada and Europe with over 25 new skus for both men and women starting at a retail price of $195.00.
"We value our relationship with Movado Group and look forward to continuing to expand our Engineered by HP platform through the Movado brand portfolio," said Bill Geiser, General Manager, Wearables and Smart Platforms at HP Inc. "Our legacy of innovation is helping fashion-forward brands infuse technology into their designs to give consumers the stylish timepieces they want, but that are more connected and responsive to the way they live today."
Movado has announced to bring actress Kerry Washington to Basel to mark the 10th anniversary of working with Washington as spokesmodel.
See also the Samsung Gear S2 by de GRISOGONO unveiled at the Baselworld today.
Don't Miss: iPhone 8: Everything You Need to Know
The Baselworld 2016 takes place in Basel, Switzerland from March 17 to March 24.