For many of us, Whole Foods has always been too expensive to actually use as our weekly grocery store. Now, however, Whole Foods Market is opening up lower priced grocery stores that will still have organic and healthy foods. The store is going to be called 365 by Whole Foods Market. They hope that with these new stores, they will be able to broaden their market and pull themselves out of a rut.
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The first store is set to open on May 25 in Los Angeles. The company is now offering up new details on what the store will look like to customers.
Jeff Turnas, president of 365 by Whole Foods Markets, said in an interview with The Washington Post that he and his team have “looked and turned over every stone to find efficiencies.” This might include a new way of laying out the store so that there is a reduction in stocking time. It also wants to show merchandise in a way that is effective and expensive looking, without actually being expensive.
“We’re not putting as much capital into these stores as we would a traditional Whole Foods,” Turnas said.
The produce assortment is different as well, aimed toward efficiency, not having an overwhelming amount of options. For example, they won't have as many options for bottled water.
“Rather than 50 or 60 olive oils, we’re going to have 10,” Turnas said. “But they’re going to be well-represented from around the world and [different] price points.”
It shouldn't come as a surprise that they want to make their inventory smaller, as the stores themselves will be smaller too. They will come in at 30,000 square feet instead of the regular 40,000 or even 50,000. One could also assume that this would bring down operating costs.
Still, it will feel like a Whole Foods, with high quality meats, seafood, and produce.
There are a few differences as well. The prepared food bars will be “a little more get-it-yourself, self-serve” according to Turnas. The hope is that shopping will be more of an experience for their customers.
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To do this, the Silver Lake store will have a 1,245 square foot vegan restaurant called Chloe. They will also have a 396-square-foot Allegro Coffee Company that serves coffee and beer. A kiosk called TeaBot allows shoppers to create their own customized tea blends that they can get made in less than 30 seconds.