A new report out of the Asian supply chain says that LeEco is interested in investing in US consumer electronics company Vizio.
Vizio was founded in 2002 and has in its 14 year history built a respected consumer brand in the United States. The company sold over 65 million products, including televisions, sound bars and other devices so far.
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A new report says that there are some shareholder shuffling in the works. Vizio is reportedly buying back 2.435 million common shares of its stock from Taiwan-based ODM AmTran Technology. This transaction would allow for a new investor to step in. AmTran would still hold about 12% stake in Vizio after the buy back.
China-based online video/audio service provider LeEco is interested in investing in Vizio reports Digitimes citing industry sources.
LeEco just made headlines with the unveiling of an electric car and several other new consumer devices. The LeEco TVs are so far mostly sold in China. How a Vizio investment helps LeEco take foot in the United States market is unclear. On the other hand, maybe it is Vizio who wants to get into the Chinese market. Vizio has grown from offering affordable big screen TVs to offering now the complete range of Televisions including the ultra-high-end with its Reference series.
The Digitimes report as very detailed numbers, but that does not necessarily mean the report is accurate. At this point this needs to be treated as a rumor.