Apple And Leonardo DiCaprio Face Private Jet Green Image Conundrum

Posted: May 22 2016, 2:51am CDT | by , Updated: May 22 2016, 3:57am CDT, in News | Apple


Apple and Leonardo DiCaprio Face Private Jet Green Image Conundrum
Photo Credit: Getty Images

Academy award winning actor and activist Leonardo DiCaprio gets criticized taking private jet to accept environmental award this week. Apple's Tim Cook used a private jet as well for his high profile India visit. Does this match the highly publicized efforts of Apple to be a green company?

Private Jets are the last frontier of exclusive transportation for the rich and famous. Private jets, or in Donald Trump's case, private airliner, are the purest symbol of affluence. Private Jets offer flexibility, convenience, privacy and safety.

Back in the day, when airports did not have security screenings you could hope on a Southwest Airlines flight from San Francisco to LA, as you would board a train. Back then private jets have not been that much of a time save.

These days you spend hours getting on a plane, making traveling with scheduled flight a pain just for that reason alone. With a private jet you can fly when you want and where you want, without too much planning ahead. Besides the high cost of a private plane, there is a bigger issue of using one and that is perception.

If you are a public figure that is fighting against climate change, flying a private jet from Cannes to New York to accept an environmental award is suddenly an issue critics can clinch to. If you search for carbon footprint and private jet, Leonardo DiCaprio name pops up in the results a lot. He is getting criticized using private jets since years.

Apple CEO Tim Cook and his entourage also flew reportedly with a private jet to his epic trip in India. He used the private airplane also for the stops inside India. Apple does apparently everything thinkable to make the company green. Apple Stores are powered with alternative energy and a robot named Liam disassembles old iPhone piece by piece to optimize recycling. In 2015, 93 percent of Apple's energy came from renewable sources, according to environmental report the company released earlier this year. How does that fit to flying on a private jet to India?

In 2014 Apple's Chief designer made headlines that he is the new owner of late Steve Jobs private jet. It is not just Tim Cook of the Apple executive team that flies private at Apple.

I could not find the use of private jets mentioned in Apple's environmental report. Flying private is estimated to have a 10 times higher carbon footprint that flying commercial. It would be interesting to know if Apple is tracking the emissions generated by its private jet use and takes measures to compensate for it. The carbon footprint using private jets could be for instance neutralized emission trading programs, the rich and famous can afford it.

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The Author

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr () is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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