You would think that since Google is a company from the United States, it would be protected by the freedom of speech rights. Google, in theory, should get to say what shows up on its own site, where it shows up, and how it shows up. But that isn't what happens in practice. It was recently determined that Google is not protected by our First Amendment rights when it pulled the search engine optimization (SEO) firm E-ventures from its index. According to court documents, Google crossed the line when it claimed that the online marketing company was violating its policies and posting "pure spam" to get higher rates on the website.
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The purpose of SEO is to rank higher on Google and hopefully get more clicks.
The court argued that Google was driven by "anti-competitive motives" rather than self-expression, which is what the amendment protects.
The court also said that Google's attempt to use the Good Samaritan clause wasn't valid because it wasn't clear if they pulled the content in good faith. Some of the E-venture complaints revolve around the accusation that Google wasn't acting in good faith.
Google hasn't really commented on the case. It has already been determined that Google has the right to order its search however it really wants under the First Amendment.
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TechDirt also noted that there is a real risk in giving some companies an escape clause it something relating to freedom of speech comes up. That is why you have to be alert whenever you are online and looking at something. If you think a certain website is abusing its privileges, then you should move onto another website.